With the World Cup only a few months away, retailers are starting to stock up on merchandise and already have our household thinking about the football season. Each time a new England kit comes on sale, my 3 sons and husband are not satisfied until all of them have all purchased the new shirt. However this year the FA and Nike seem to want a larger slice of the cake than anyone with their overpricing of the new England kit.
|My soon to be 11-year-old son’s first football shirt.
On my daughters Hello Kitty
It was only 10 months ago that we had the last England kit and 7 matches later a new one arrives. Prices are amazingly £90 for the matching shirt, £60 for the stadium shirt meaning a £30 surcharge for advanced cooling technology?! Does it really cost this much? With child sizes coming in at £42! So for my 3 boys and husband, I would need to spend over £300 to get the full England shirt experience. Wow! This really is shocking, I can think of more important things this amount of money could be spent on.
Football is no longer for the working class, large families and people with a lower income are penalised. With the designer price tags, do you really get a designer t- shirt for the price? I don’t think so! At the end of the day, if you sell something at an affordable price, you will sell more!! Win, win for everyone!
Disappointed as they may be then, none of my family will wearing the official shirt this year. Come kick off in Brazil they may just be a bit less interested in the TV and go out in the sun, riding their bikes or going on a run!! Grassroots old skool… Football’s loss may be cycling or athletics gain. Watch out, Mo Farah!!
About this post-
I was asked to do a voluntary post for the Nottingham evening post newspaper (out tomorrow) on the new England kit. Here are my thoughts.